The Age Of Exploration, The Old World And The New World s...

In, the age of exploration, the Old World’s and the New World’s ideologies clashed. The Old World introduced their many advancements in technology with the indigenous nations. However, the explorers and settlers also introduced new weapons of mass destruction and many new diseases to the Natives. The Spanish and Portuguese were the first European powers to come to the New World. The Spanish came to modern day Central America and interacted with many of the indigenous tribes, including a tribe called the Aztecs. The Spanish went to war with the Aztecs and prevailed because of their advanced weaponry, the help of the other tribes who were enemies of the Aztecs, and diseases that wiped out many of the Native population. The weapons of the Natives were advanced enough to hold the Spanish off from the distance, however, their weapons were no match for the Spanish swords and horses. All the Natives were afraid of the horses, the canons, and the guns of the Spanish soldiers an d these were the reasons that they did not come close to the Spanish during the battles. The only reason the Aztecs were as successful in holding back the Spanish soldiers was that the Aztecs were plentiful in numbers. However, their numbers decreased as a result of multiple causes. In The Conquest of New Spain, Bernal Diaz describes the storehouses of the Aztec’s weapons. â€Å"Montezuma had two houses stocked with every sort of weapon; many of them wereShow MoreRelatedThe Differences Between Creationism And Creationism2961 Words   |  12 PagesResearch Paper People all over the world believe in extraordinary things. People believe there are no gods , some believe there are one thousand gods, some believe there are one god, some believe that humans that have died are reborn in the form of a cow. These beliefs are known as religion. Religion is the belief and worship of a greater power over mankind. There are four thousand two hundred known religions in the world. Some religions are different forms of the same belief, but interpretedRead MoreRastafarian79520 Words   |  319 Pagespage intentionally left blank Rastafari From Outcasts to Culture Bearers Ennis Barrington Edmonds 2003 198 Madison Avenue, New York, New York 10016 Oxford University Press is a department of the University of Oxford It furthers the Universitys objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Bangkok Buenos Aires Cape Town Chennai Dar es Salaam Delhi Hong Kong Istanbul Karachi Kolkata Kuala Lumpur Madrid MelbourneRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 PagesSouthern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric

Different Sides Of Education An Important Part Of One s...

Different Sides of Education Education is vital, in fact the most important part of one’s life. Getting a higher education is very important in order to live in this world. Nelson Mandela, a politician, said â€Å"Education is the most powerful weapon which you can use to change the world† (BrainyQuote). When it comes to living a successful life, I live by this quote. I believe experience is something that will change one’s life. Throughout out our school career, we have experienced something that changed our lives in many ways. In life, we all know something that has changed the way we perceive people and events. The most meaningful events that have changed our perceptions can be the experiences that we have gone through and learned from. If we do not experience the world, we would not learn anything. Most importantly, we are affected by our experiences, which impacts our lives. We are experiencing so much and building our knowledge to get our degree. Yes education is a necessity in life , but there are other knowledge that we can learn from outside of school such as, from our family and the community that we live in. Education is something that will teach one how to make good decisions. I believe in order for people to live and survive in this complicated world, they need education. Having a good education will make one look more professional because they will know what they are doing. Most importantly, it will earn one more money and in today’s world money is everything.Show MoreRelatedA Comparative Study of â€Å"The History Boys,† and â€Å"3 Idiots† Essays1396 Words   |  6 Pagesï » ¿ Education must be change: A Comparative Study of â€Å"The History Boys,† and â€Å"3 Idiots† The education system has influenced our attitude in the reality life. In fact, school life occupies a large amount in our life, so that there is a huge affectation to our daily life. 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Case Study Of Severe Behavioural Problems Education Essay Free Essays

string(61) " is more frequently on of the younger kids in the household\." Child X is in the Year One category of a Primary School which is close to her place. Child X is one of eight kids, some live with their aunty and the remainder live in the same house with their female parent and male parent. The kid ‘s male parent is a dual leg amputee, his first leg was removed before Child X was born and since Child X was born he has had the other leg removed, every bit good as a pollex. We will write a custom essay sample on Case Study Of Severe Behavioural Problems Education Essay or any similar topic only for you Order Now The female parent is out most eventides socializing with friends and leaves the kids at place with the male parent. They moved onto a local council estate merely as Child X was born, they moved from another council estate in the country. There is small everyday in the house, packed tiffins non being made, tubing of chip given to the kid for their dinner etc. Home reading books are non given to take place as they are non brought back or are brought back damaged. Social Services are to a great extent involved with the household every bit good as the staff at school. There is a batch of inquiry over the hygiene of the kids, frequent caput lice, same leotardss etc for the whole hebdomad. Attendance and promptness of the kid are above norm with Child X being in school or on clip 18 out of 20 five yearss which is above the norm for the category. There is no fright in Child X, effects do non work, the instructor confirmed this ; detailing effects that have been tried in the yesteryear. Child X has numeracy aid every twenty-four hours where a group of six kids are taken out to a little schoolroom and are given excess support with their work. This besides happens on a Monday where they are taken for societal skills/ raising. There is no parental engagement with the kid ‘s school work, when the reading book was allowed place it was non read and besides prep, when given, is non brought back, there should be no inquiry as to stationary non being available as the kids are provided with pencils, gum elastics and coloring crayons. Steer, 2009, â€Å" Evidence suggests that parental engagement in the early old ages helps a kid develop secure fond regards, assisting them to set up personal and learning accomplishments. Parents demoing involvement in their kid ‘s instruction by speaking to them on a regular basis about thei r advancement appear to hold a considerable consequence their result. † ( Steer, 2009, pg 54 ) As this does non go on with Child X there is a clear apprehension as to why Child Ten is demoing limited to minimum patterned advance during school. It is besides apparent that this has besides affected the attachment bond with the kid, with no accomplishments being transferred from the parents to Child X. Observations in the schoolroom aid to understand the kid more as it is possible for the perceiver to see what the triggers are with the kid. Assorted observations were done on the kid at assorted times ; the observations are included in the appendix. The first of the observations was of Child X during a rug activity ( Appendices A ) with the category, 28 kids and four grownups. The kid was observed during the lesson speaking out of bend, non seting their manus up, even though there is a posting reminding the kids to set their manus up. Rogers and McPherson, 2008, pg 12, suggests that a posting be used, â€Å" A ocular posting cue can help kids ‘s short term memory here. The posting is displayed on the board, able to be seen by all kids. It illustrates how kids have their manus up ( without naming out or clicky fingers. ) † Although this method does work with the other kids in the category, it does non work with Child X ; the posting was seeable to the kid during the lesson. During the lesson the kid was besides swaying backwards and forwards on the rug which was interrupting the kids that wanted to larn. The 2nd observation was whilst the kid was playing with a little sum of kids ( Appendices B ) during this clip the kid was observed non fall ining in conversation with the other kids, even though this was to the full expected and encouraged from myself. Under the Independent reappraisal of the primary course of study Rose, 2009, pg 77, suggests that kids are to be taught a scope of societal and emotional accomplishments this is because these accomplishments are used a great trade in the instruction of the kids and their development. Besides during the observation the kid snatched from another kid and was really aggressive when making so this could be to make with competition and attending seeking at place, â€Å" A common description of such nuisance or attention- seeking behavior is: They fidget, tap swayers, pencils or pess, whistling or sing showily, swing on chair tipped perilously rearward, roam around the room, crawl about under desks, bit others ‘ books and pencils. â⠂¬  ( Cooper, 1999, pg 165. ) Child X displayed a batch of these behaviors during this clip ; this could be to make with the sum of kids in the house and the competition. During the observation of the kid during play clip during their dinner hr ( Appendices C ) Child C was observed to be looking dark and disquieted whilst coloring in with her friend when another kid come over to the tabular array to color in. Duffy, 2003, pg 15 describes how a kid is seen to be saturnine, disengaged and bemused this is because a kid ‘s choler has been curbed. Child X was besides observed to preferring to stay entirely, on the quietest tabular array, the kid besides stated that they prefer to and make play on their ain at place. Harmonizing to Schaefer and O’Connor1994, pg 396, â€Å" The lone wolf kid is more frequently on of the younger kids in the household. You read "Case Study Of Severe Behavioural Problems Education Essay" in category "Essay examples" This kid is born into a household system with no topographic point to suit. This kid cowers from the behavior of the troubled kid and withdraws into a universe of phantasy, books and animate beings. â €  This is appropriate as Child X is amongst seven other kids and is amongst the youngest of the kids with two other kids being younger. There is once more an apprehension that this could be because Child X has to attending seek and be amongst a batch of competition at place so now shadows from others in order to no hold to make so. However this is non good for her instruction, â€Å" Classmate support, friendly socializing with schoolmates is believed to act upon pupils ‘ satisfaction with school because it may foster the demand for relatedness. In add-on to beef uping the bonding between pupils, positive pupil interaction may foster pupils ‘ demand for competency and liberty through a shared focal point on larning activities. † Danielsen, 2009, pg 305 if Child X defers from socializing with other kids so the satisfaction with school is degraded and the acquisition is so decreased. During the observation of the kid before traveling place ( Appendices D ) the most imperative behavior that was observed was the ceaseless reverie before traveling place, this was besides observed at other times, this affects their acquisition, â€Å" Similarly, a kid ‘s reverie, passiveness and under- public presentation in the schoolroom could be dissocialise behaviour, or the consequence of limited intelligence and failure to grok due to traumatic, nervous tract disorganization. † ( Hughes and Archer, 2003, pg 137 ) The woolgathering demands to be looked at in order to derive some schemes to control this and heighten Child X ‘s acquisition in the schoolroom and encouragement intelligence. Child X was observed during their mathematics lesson which was in a little schoolroom with six other kids ( Appendices E ) during this lesson the kids are given a biscuit if they have non eaten, Child X misled the instructor by stating that they had non eaten even though they had. Lewis and Saarni, 1993, pg 93 describe the behavior of the kids when they lie about nutrient, â€Å" Children are non stupid nor are they foolish. After merely one or two interactions like this, the kid discovers that if she admits to eating the cooky she will be punished. She lies to avoid the penalty. † Child X lied to avoid the penalty of eating a biscuit when she had already eaten. The childhood experiences have affected Child X ‘s societal and emotional development in a terrible manner, which is imperative to their acquisition and development, â€Å" Childhood is a important phase in physical, rational and psychosocial development, so kids with mental wellness jobs can fight with their instruction, societal accomplishments, general wellness and friendly relationships. † ( Honeyman, 2007, pg 39 ) Child X is amongst a larger than mean household and this could impact her societal and emotional accomplishments for a assortment of grounds, as described by Lask and Lask, 1982, pg17, â€Å" The most likely accounts are than in big households the parents have less clip to pass with each kid and so may supply less stimulation and instruction. Further, big households tend to be more disorganised, and so both verbal interchange and subject could be inconsistent and baffled. Finally, strife and inharmoniousness in big households are more likely. † As Child X is portion of a large household there is less clip for the parents to pass clip with her, which is decreasing the opportunity for societal interaction between parents and kid. This is besides impacting the kid ‘s behavior as subject is more than probably kept to a minimal due to chaos in the house as there is a deficiency of modus operandi. Jardine, 2008, [ Online ] explains that a kid who is raised in a larger househol ds benefits with their societal and emotional accomplishments this is because they learn new accomplishments, â€Å" Children from larger households get into fewer battles, and are better at doing and maintaining friends. Through holding siblings, kids learn empathy, squad playing, satisfaction postponement, time-management and how to decide differences. † As Child X is in a bigger household so she should hold learnt emotional and societal accomplishments that will profit her in her educational scene and in her approaching life. Chid X has besides grown up with her male parent being a dual leg amputee, this certainly will hold effected her emotional development in a positive manner, Rogers believes that holding a parent who is disabled strengthens a kid ‘s emotions, â€Å" Some kids with a handicapped parent were asked what strengths they got from holding a handicapped parent and the responses included doggedness and inventiveness. † ( Rogers, 2005, pg 71 ) Child X will hold built the emotional accomplishments to be able to persist in things she does as she will hold seen her male parent do so with his disablement. However it is unknown for Child X to demo the accomplishments of inventiveness in the schoolroom where there has been a batch of chance to make so. However Byng-Hall considers that kids who live with a handicapped parent may bottle up a batch of choler and may show it at any clip, â€Å" A kid might get down to show the feelings of the handicapped parent or those of the parent who mi ght now experience trapped by their handicapped spouse. A kid may give blowhole to the choler, defeat, and depression which are his or her household ‘s every bit good as his or her ain. † ( Byng- Hall, 1998, pg 266 Having observed and worked with Child X for many months I believe that Byng- Hall is right with the emotions of the kid being angry and defeated, this is due to many possibilities of lost chances due to the male parent being in a wheelchair and the evident deficiency of the female parent in the eventide. These feelings are halting Child Ten from developing both emotional and in her instruction. Not merely have Child X ‘s earlier and current experiences effected her emotional and societal development they besides are impacting her acquisition whilst in the schoolroom. The first 1 is the nutrition of the kid, no breakfast is given usually and when it is ; it usually consists of a package or tubing of chip non part controlled. This is impacting Child X ‘s acquisition in the schoolroom as deemed by Gurian, Henley and Trueman, 2001, pg 86 â€Å" If a five twelvemonth old is under emotional emphasis, she has great trouble commanding herself or larning. If she is under emotional emphasis, the same is true. † As Child X has no breakfast some yearss this could be a factor into the deficiency of acquisition and in-put from the kid. However Child X does sometimes hold a breakfast of chip or Sweets which is under some contention with some practicians believing that kids holding fast nutrient for their breakfast additions their consequences when making scrutinies, cou ld this hike their acquisition in the schoolroom every bit good, â€Å" When given a pre-exam, fast-food tiffin, which contained eight per cent more Calories than usual, the kids ‘s classs were, on norm, seven per cent higher for maths and history, and four per cent for English. † ( Hoe, 2005, [ online ] ) There is a figure of statistics that show that devouring fast nutrient does assist to better a kid ‘s scrutiny consequences, nevertheless this would non be approved by the regulating organic structures for kids to eat fast nutrient everyday to better consequences. This is because there is much research into the apprehension that eating fast nutrient and nutrients which contain high Numberss of additives are factors towards a kid ‘s behavior, â€Å" Diets high in processed nutrients are doing bad behavior and larning troubles in kids, scientists have warned. They claim debris nutrient stops the encephalon from working decently, taking to underachievement a nd a host of upsets. † Hope, 2005, [ online ] During some of the observations Child X was seen to be twenty-four hours woolgathering during the rug work and on occasion during independent work and at place clip Brandell describes how certain types of kids can on occasion ‘go into ‘ a reverie and non pay attending to what is go oning, â€Å" For illustration misss tend to hold more jobs with attendings and may prosecute in reverie, may hold trouble treating information and following waies, or may be diffident and withdrawn. Girls with hyperactivity can by and large be hyper talkative. † ( Brandell, 2010, pg 303 ) Brandell looks at the procedure of woolgathering as a symptom of a kid with ADD or ADHD, and that the kid will be slow at treating the information. However Fries, 2009, [ Online ] believes that kids who do reveries are in fact intelligent and imaginative, â€Å" For the most portion, kids are natural, fecund, and happy woolgatherers, and the procedure plays an of import function in their development l ives. Too frequently, nevertheless, parents and instructors are speedy to label reverie as a symptom of an Attention Deficit Disorder or the mark of a shirker in the devising. A new survey finds that â€Å" positive-constructive † reverie, even when heavy in form, is non related to psychological upsets as some have antecedently thought, but instead is a normal activity that reflects the woolgatherer ‘s inventive inclinations and enjoyment of woolgathering. † When detecting Child X woolgathering she seemed to be in a happy reverie instead than a chilling or withdrawing dream. However as with Brandell Child X displays jobs with attending, finds it hard to follow instructions and can look to be withdrawn when around other kids. French friess on the other manus has looked at this on a more neuro-scientifical manner instead than diagnostically. There is there neuroscience theory of a kid ‘s behavior and so there is besides the fond regard theory which does impact the manner a kid behavior and learns in the schoolroom. â€Å" Harmonizing to fond regard theory our first relationship with our carers acts as a womb-to-tomb templet, modeling and determining our capacity to come in into, and maintain, successful subsequent relationships with household, friends and spouses. It is believed that these early and powerful experiences with the people who foremost looked after us will determine our long-run emotional well-being. † ( Hall, 2007, [ online ] ) Having observed and worked with Child X for some clip it has come to my cognition that she does hold symptoms of reactive fond regard upset these being, † Young kids may look withdrawn and passive. They may disregard others or react to others in uneven ways. Some may look excessively familiar with aliens and touch or cleaving to people they ‘ve merely met. Ho wever, they lack empathy for others. Their behavior comes across to others as needy and strange, unlike the normal friendliness of kids. Other symptoms of reactive fond regard upset in kids can include the undermentioned: inability to larn from errors ( hapless cause-and-effect thought ) larning jobs or holds in acquisition, unprompted behavior, unnatural address forms, destructive or barbarous behavior † ( Bower, 2010 [ online ] ) Child X displays many of these symptoms in the schoolroom, this could be a factor to the behavioral issues that have happened in the schoolroom. Even though attachment upsets are produced during the early phases of a kid ‘s life, it stays with them throughout their life and affects the people that they meet from instructors, foremans friends and future spouses. As Child X ‘s male parent was in and out of infirmary during the early portion of her childhood, there was small bond formed with both Child Ten and her male parent, which could hold a large impact on the kid ‘s instruction. However Bowlby implies that the primary health professional and the individual most receptive to making a bond is the female parent, â€Å" The implicit in premise of Bowlby ‘s Maternal Deprivation Hypothesis is that continual break of the fond regard between baby and primary health professional ( i.e. female parent ) † Simply Psychology, 2010, [ online ] Even though a male parent can lend to the upbringing of the kid, Bowlby believes that male parent is non a chief subscriber and so is non a primary health professional and so will non organize a bond and her fond regard and behavior will be challenged throughout her life. However upon looking at the behavior of Child X farther, their behaviour tantrums more with a kid who has Avoidant upset fond regard. â€Å" Extreme shyness, particularly while confronting a new state of affairs, hypersensitivity to unfavorable judgment, rejection and other negative appraisal, Avoidance of societal every bit good as occupational interaction and activities, particularly if they require interpersonal contact, Low self-pride, ego abhorrence and a sense of insufficiency and lower status, Fantasying about the state of affairss that they normally avoid in world, Keeping a certain distance even in confidant relationship, for the fright of being ridiculed. † Bora, 2010, [ on-line ] Child X shows many of these behaviors in the schoolroom and other environments in the school with a assortment of people within the environment. The avoidant fond regard is imperative to the deficiency of parents that were and are around whilst Child X is turning up, the male parent being i n infirmary and the female parent socialization, there is besides a figure of other kids who may take up a batch of attending from both parents. As we as organizing an fond regard with their health professional, Learning Theories, 2010, [ on-line ] understands that kids need a assortment of different facets fulfilled in their life to develop in life and in their instruction such things are, for the kid to hold a sense of worth, achievement, and regard for others and belongings it besides includes attention for others, familiarities and ownerships, etc. There are many other demands that are needed for the kid to take a successful and content life and instruction, upon looking at the demands Child Ten seems to be unfortunate to non run into them all, such as holding a sense of worth and non taking ownership of their ain work which is indispensable in their instruction. However as this country of demands is at the top of the ‘pyramid ‘ it could be seen as Child X has non progressed to that degree, although it is possible that she may non come on with limited to no construction in her place life the safety needs country are non being met as this requires way and permanency, with no organisation and the parents being in and out of the house the kid may non derive a sense and apprehension of this. On the other manus there is besides and understanding that each kid starts at the underside and must come on through each phase singly, though some of the demands do consequence some of the other demands and so they can run into these accordingly which Maslow believes should non go on, so is this truly the best theory to look at and for educational leaders to follow? It is more realistic to look at the consequence that Bowlby ‘s fond regard theory has on a kid ‘s instruction, life and behavior as the manner a kid builds relationships holds a great trade of duty on the manner a kid ‘s life is structured. This is because if a kid feels loved and safe in their environment they feel content there is no demand for the battle or flight response as they are comfy in their life. Looking at the theory of Maslow ‘s hierarchy of demands there is jobs and defects with the manner a kid understands and develops those accomplishments and many of the accomplishments learnt throughout a homo ‘s life are needed during the earl phases and throughout the educational development phase. Looking at Child X ‘s behavior there is an apprehension that it has effects on her instruction and societal development within school. Child X has legion behavioral jobs nevertheless there are four imperative behaviors that are impacting her instruction. The first of these is the deficiency of regard and apprehension of the world that her behavior has effects whether it is good or bad ; Child X does non respond to effects whether it involves remaining in a playday or the loss of ‘golden clip ‘ . The school besides hosts a traffic visible radiation system ( Appendices F ) which does non ensue in set uping Child X ‘s behavior. Child X besides has behavioral issues when making rug work within the whole category, behavioral issues during this clip are ill-disciplined as the work done at this clip help the kid ‘s independent work subsequent to the rug work. If Child X is acting in a hard manner it is deflecting herself from larning every bit good as the other kids who are besides sat on the rug, besides the instructor ‘s attending is focused on her instead than other kids who may be fighting with understanding the work. The behavior that besides affects Child X ‘s acquisition is the attending seeking from the kid from both the instructor and the instruction helper ‘s in the category. After looking into the affair of the attending seeking it has come to my cognition that the behavior of Child X could besides be related to enduring from Attention Deficit Hyperactivity Disorder ( ADHD ) Mellor and Weymont, 1997, pg 19 discusses the indicants of a kid with ADHD, â€Å" As a really unsmooth manner of separating the two we can concentrate on the hyperactivity facets of ADHD and attending seeking. The kid who displays a great trade of activity in the category as a manner of obtaining attending will about surely be happy to settle to work rather calmly with the instructor 1:1. If the kid continues to fidget and travel all the clip and you suspect ADHD discuss this with your particular needs co-ordinator and school medical officer. † However Child X will fidget when working one to one with a instructor it is no different to those who have acceptable behavior in the schoolroom so ADHD will non be a immense factor in the schemes that will be attempted with Child X. The concluding important behavioral issues is the deficiency of socialization accomplishments from Child X with the other kids, the societal accomplishments are needed for the kids to develop in their educational scene this is verified by an article by Garner, 2001, [ online ] which states, â€Å" Teachers ‘ leaders warn that a turning figure of students are geting for their first twenty-four hours at school without the societal accomplishments they need to acquire by. David Hart, the general secretary of the National Association of Head Teachers, said: â€Å" I ‘m non in the least surprised about the figures. They show primary school caputs are holding to cover with a turning figure of kids from dysfunctional households, and it is clearly non sensible to maintain students in school who are damaging the instruction of others. † The societal accomplishments are needed from each kid to guarantee that there are no dissensions in the category and that the kids can set about merely group treatments without impacting the instruction of the other kids. Child X has great trouble keeping friendly relationships and upholding and holding a position during treatments with the other kids in the category, which in many ways is doing schoolroom rifts which are taking to the instructor taking clip out of a lesson to discourse the issues and effects of such clangs. Now that we have defined the behavioral issues of Child X and the effects on her instruction, it is now clip to look at the schemes that could be used within the educational scene which can so besides be used at place I shall look at these in a critical manner looking at how they could be seen more as a hinderance instead than a aid to her instruction. The first scheme I shall look at is the deficiency of consequence that countenances have in Child X, nevertheless Porter, 2008, pg 9 believes in a strategy which does non affect rebuke or inducement for kids ‘s behavior in the schoolroom. She believes that kids should be taught behavior as such like a normal course of study lesson in the schoolroom, utilizing the same methods and resources as you would for any other lesson. On the other manus Wagner, 2002, pg 85 illustrates how wagess can excite kids in the schoolroom, â€Å" Children like wagess, which keep their enthusiasm and willingness steady, † Like Wagner I do belie ve that wagess help to enthuse and promote the students to act in the right mode, but as seen with Child X such wagess do non change the manner in which she behaves. Child Ten does hold fostering on a Monday with a Particular Support Assistant along with five other kids, upon treatment with the SSA it is evident that Child X is doing slow patterned advance, but is finally doing advancement, this could be the method of learning kids good behavior that Porter was proposing to make instead than wagess and penalty. One scheme that has been research to battle the behavioral issues whilst Child X is making rug work, with the remainder of the category ; is tactically disregarding the kid. Rogers, 2007, pg 144 examines the usage of tactically disregarding the kid, â€Å" Tactically disregarding each pupil who calls out while reacting to those utilizing the custodies up regulation. Tactical ignoring is merely helpful if the pupils really sense that the instructor is conveying a message about selective attending to allow behavior. † Ignoring the naming out of Child X may trip her to set her manus up when she wants to reply or inquire a inquiry ; on the other manus tactically disregarding a kid can be seen as a negative in the schoolroom as Westwood explains, â€Å" While it is common to see the frequence of unwanted behavior in a kid as something to cut down, it is more positive to see the non- disruptive ( appropriate ) behaviors as something to honor and therefore addition. It is a aureate regulation to be much more positive and encouraging than be critical and negative in interactions with pupils. † ( Westwood, 2002, pg 73 ) Westwood examines how instead than merely disregarding the awkward behavior as Rogers suggests making, instructors should unite this with positive remarks and praising the kid for the right behavior. Wagess could besides be used, but as examined earlier Child X does non respond to wagess in the schoolroom. There are many schemes to contend the attending seeking behavior that Child X shows such as, â€Å" 1. Give the pupil a place of duty in the schoolroom and promote him/her to put a good illustration for others ( e.g. , go throughing out documents ) .2. Post a chart in the forepart of the room defining the regulations to be followed when reacting. For illustration: 1. Raise your manus if you wish to speak. 2. Wait to be called on. 3. Listen while others talk. 3. Delegate the pupil a particular undertaking of involvement and allow him/her show the study to the class.4. Ignore the pupil ‘s raging remarks, but give congratulations when the pupil describes his/her existent accomplishments. † ( Teacher Vision, 2010, [ online ] ) Again concentrating on the instructor is to disregard the behavioral jobs from the kid ; there is a farther issue with this, which may take to the kid ‘s behavior exasperating, â€Å" Likewise, merely disregarding kids ‘s early riotous beh avior and offending is linked to continued and more serious piquing over clip. † ( Cipriani, 2009, pg 162 ) As Cipriani suggests the bad behavior should be made clear to the kid that it is un-acceptable behavior ; this will do clear that such behaviors will non be tolerated in the schoolroom. The concluding behavioral issue that needs farther intercession is the deficiency of societal accomplishments displayed by Child X, presently there is in topographic point a particular session where Child X is taken out of the category to travel to a raising group with some other kids, this last for an hr and it helps kids to heighten their societal and anger direction accomplishments. There are studies which show that kids in a raising group have their societal accomplishments and life accomplishments dramatically improved, â€Å" The input is intense – congratulations and encouragement are changeless – and the wagess are high. The London borough of Enfield has had raising groups since 1981, and now has 13, which it supports with preparation. A survey here in the Nineties showed that 83 per cent of kids who had been supported in a raising group were able to later map in the schoolroom without extra aid, compared to merely 55 per cent of kids with similar jobs who had non had the raising group experience. † ( Wiles, 2007, online ) There are beaming statistics at that place to inform those of the great aid that kids in a raising group receive, nevertheless there is histories of the raising groups increasing the bad behavior of the kids, â€Å" There are for illustration, studies of really hard raising groups which really reach a crescendo of bad behavior before quieting down and consolidating † ( Barnes, 1999, pg 103 ) As the raising session is in the early phases, it would be more beneficially to let Child X to go on in the categories and supervise her betterment and development. There are future developments in the schoolroom go arounding around the societal accomplishments country harmonizing to OECD, 2010, pg 213 â€Å" I remember being really impressed at the clip by the fact that instructor trainees in pattern learning non merely has to hold a curricular and didactic apprehension of how they were traveling to learn but besides needed to demo an elaborate and good developed program about how they were traveling to work with a specific diverse category to heighten societal coherence in the schoolroom and to learn pro societal values and societal accomplishments. † The writer has seen trainee instructors in other states larning how to affect societal accomplishments into their instruction and to use any available resources. There are programs to convey such instructions over to England in the approaching old ages ; this would let kids such as Child X to derive and spread out such accomplishments whilst in the schoolroom instead than for them to be taken out of the schoolroom. Having observed Child X at assorted occasions and produced a instance survey, it was effortless to happen out the behaviors that were unacceptable. It was besides looked into as to how Child X ‘s early life experience have effected and go on to consequence her instruction and her societal and emotional development. There was besides the research into how Bowlby ‘s fond regard theory could hold besides made Child X ‘s behaviour improper and explicate the deficiency of societal accomplishments. Having been able to understand the consequent behaviors displayed by Child X it was so gettable to develop schemes that could be used in the schoolroom to assist discourage the behavioral issues ; this was done in a critical manner. After looking at the schemes critically it was clear that there was no definite scheme to assist Child X, although there are future developments into instructors being able to affect societal accomplishments into course of study lessons. Bibliography Positive behavior Barnes, R ( 1993 ) Positive Teaching, Positive Learning Oxon: Routledge Bora, C ( 2010 ) ‘Avoidant Personality Disorder Symptoms ‘ Buzzle Available from: hypertext transfer protocol: //www.buzzle.com/articles/avoidant-personality-disorder-symptoms.html [ Accessed 6th April 2010 ] Bower, J ( 2010 ) ‘Reactive attachment upset of babyhood or early childhood ‘ Encyclopaedia of Mental Disorders Available from: hypertext transfer protocol: //www.minddisorders.com/Py-Z/Reactive-attachment-disorder-of-infancy-or-early-childhood.html [ Accessed 4th April 2010 ] Brandell, J ( 2010 ) Theory A ; Practice in Clinical Social Work ( 2nd Ed ) London: Sage Publications Byng- Hall, J ( 1998 ) Rewriting Family Scripts: Improvisation and Systems Change Oxon: Guildford Press Cipriani, D ( 2009 ) Children ‘s Rights and the Minimum Age of Criminal Responsibility: A Global Perspective Surrey: Ashgate Publishing Cooper, P ( 1999 ) Understanding and back uping kids with emotional and behavioral troubles London: Jessica Kingsley Publishers Danielsen, A ( 2009 ) ‘School- related societal support and pupils ‘ perceived life satisfaction. ‘ The diary of Educational Research Vol.102 No.41 March/April pp 303-318 Duffy, W ( 2003 ) Children and mourning ( 2nd Ed ) London: Church House Publication French friess, A ( 2009 ) ‘How Daydreaming Helps Children Process Information and Explore Ideas ‘ Psychology Today Available from: hypertext transfer protocol: //www.psychologytoday.com/blog/the-power-daydreaming/200910/how-daydreaming-helps-children-process-information-and-explore-ide [ Accessed 3rd April 2010 ] Garner, R ( 2001 ) ‘Children aged four expelled for deficiency of societal accomplishments ‘ Independent Available from: hypertext transfer protocol: //www.independent.co.uk/news/education/education-news/children-aged-four-expelled-for-lack-of-social-skills-617205.html [ Accessed 6th April 2010 ] Gurian, M Henley, P and Trueman, T ( 2001 ) Boys and Girls Learn Differently: A Guide for Teachers and Parents London: Wiley Hall, J ( 2007 ) ‘Attachment: Supporting immature kids ‘s emotional well-being ‘ Teaching Expertise Available from: hypertext transfer protocol: //www.teachingexpertise.com/articles/attachment-supporting-young-childrens-emotional-wellbeing-2358 [ Accessed 3rd April 2010 ] Hoe, L ( 2005 ) ‘Brain nutrient does n’t hold to be fast ‘ Telegraph Available from: hypertext transfer protocol: //www.telegraph.co.uk/health/dietandfitness/3316517/Brain-food-doesnt-have-to-be-fast.html [ Accessed 3rd April 2010 ] Honeyman, C ( 2007 ) ‘Recognising mental wellness jobs in kids and immature people ‘ Paediatric Nursing Vol. 19 No. 8 October pp 38-44 Hope, J ( 2005 ) ‘Junk nutrient diet makes kids severely behaved ‘ Daily Mail Available from: hypertext transfer protocol: //www.dailymail.co.uk/health/article-347122/Junk-food-diet-makes-children-badly-behaved.html [ Accessed 3rd April 2010 ] Hughes, D and Archer, C ( 2003 ) Trauma, fond regard and household permanency: fright can halt you loving London: Jessica Kingsley Publishers Jardine, C ( 2008 ) ‘The bigger the household the better, says Cassandra Jardine ‘ Telegraph Available from: hypertext transfer protocol: //www.telegraph.co.uk/education/3356892/The-bigger-the-family-the-better-says-Cassandra-Jardine.html [ Accessed 2nd April 2010 ] Lask, J and Lask, B ( 1982 ) Child Psychiatry and Social Work London: Routledge Learning Theories ( 2010 ) ‘Maslow ‘s Hierarchy of Needs ‘ Learning Theories Available from: hypertext transfer protocol: //www.learning-theories.com/maslows-hierarchy-of-needs.html [ Accessed 6th April 2010 ] Lewis, M and Saarni, C ( 1993 ) Liing and misrepresentation in mundane life New York: Guildford Press Mellor, N and Weymont, D ( 1997 ) Attention Seeking: A Practical Solution for the Classroom London: Sage Publications OECD ( 2010 ) Educational Research and Innovation Educating Teachers for Diversity Bedfordshire: OECD Printing Pound, L ( 2008 ) Young kids ‘s behavior: Practical attacks for health professionals and instructors ( 3rd Ed ) Sydney: MacLennan A ; Petty Publishers Rogers, B ( 2008 ) Behaviour Management A whole school attack ( 2nd Ed ) London: Sage Publications Rogers, B and McPherson, E ( 2008 ) Behaviour direction with immature kids important first stairss with kids 3-7 old ages London: Sage Publications LTD Rogers, J ( 2005 ) The Disabled Woman ‘s Guide to Pregnancy and Birth ( 2nd Ed ) London: Demonstrations Rose, J ( 2009 ) Independent Review of the Primary Curriculum: Concluding Report Nottingham: DCSF Publications Schaefer, C and O’Connor, K ( 1994 ) Handbook of Play Therapy: Progresss and inventions London: Wiley Printing Simply Psychology ( 2010 ) ‘Bowlby Attachment Theory ‘ Simply Psychology Available from: hypertext transfer protocol: //www.simplypsychology.pwp.blueyonder.co.uk/bowlby.html [ Accessed 6th April 2010 ] Steer, A ( 2009 ) Learning Behaviour: Lessons Learned A reappraisal of behavior criterions and patterns in our school. Nottingham: DCSF Publications Teaching Ideas ( 2010 ) ‘Traffic visible radiations ‘ Available from: hypertext transfer protocol: //www.teachingideas.co.uk/more/management/trafficlights.htm [ Accessed 9th April 2010 ] Teacher Vision ( 2010 ) ‘Classroom Management Strategies ‘ Teacher Vision Available from: hypertext transfer protocol: //www.teachervision.fen.com/classroom-management/behavioral-problems/26200.html # 8 [ Accessed 9th April 2010 ] Wagner, A ( 2002 ) Worried No More: Aid and Hope for Anxious Children New York: Lighthouse Publishing Inc Westwood, P ( 2002 ) Commonsense Methods for Children with Particular Needs: Schemes for the Regular Classroom ( 4th Ed ) London: Routledge Falmer Publishers Trickeries, H ( 2007 ) ‘Nurture groups: Can they forestall bad behavior in the schoolroom? ‘ Independent Available from: hypertext transfer protocol: //www.independent.co.uk/news/education/schools/nurture-groups-can-they-prevent-bad-behaviour-in-the-classroom-401454.html [ Accessed 9th April 2010 ] How to cite Case Study Of Severe Behavioural Problems Education Essay, Free Case study samples

Ottawa Charter for Health Promotion

Question: Discuss about the Ottawa Charter for Health Promotion. Answer: Introduction Ottawa Charter for Health Promotion is a term that was given to show the international agreement which was signed at the 1st international conference considering Promotion of Health. The conference had been organized by the World Health Organization commonly known as (WHO) and took place in Ottawa in Canada, November the year 1986. This conference began several actions in the international organizations, local communities and national governments (Rootman, 2011). These actions are to achieve the common aim of Health For All. The World Health Organization decided to take the leading role in acting for the promotion of health in the late 1980s when the Ottawa Charter was published. The same Ottawa Charter had five action areas which are; Building healthy public policy. Organizations of the youth through activities and programs which are delivered to the young people. These include health education as well as health information which in the long run positively affect the development of the youths personal skills for example self-efficacy, self-esteem, communication, including life skills, negotiation as well as motivation. The development of all these skills ends up having a positive effect on health. Creating environments that are supportive. Creating safe and very secure social and physical environments, the organizations of the youth are able to provide the younger people and the staff with opportunities where they can discuss as well as explore matters of health and learn how to practice healthy behaviors. For example, these environments provide the youth with healthy food options and healthy snacks are provided after attending school clubs, creating a smoke-free environment. Strengthening community action. Developing alliances and partnerships with other sectors in the community, the youth organizations are able to build capacity and therefore influence the wider community towards good health. The community can, in turn, keep supporting the health of their different target groups by, for example, working in partnership with the healthy initiatives in the town. Developing personal skills. Developing health-related policies internally helps the youth organizations to demonstrate evidence-based approaches that show the importance of having the policies in place so as to support the practice and promotion of health. Examples of policies are; sexual health policy and substance use policy. The youth organizations also raise awareness at the same time advocate for public policy development so that they can support the health-related work as well as the health of their own target groups like the national alcohol policy. Re-orienting the healthcare services towards the avoidance of illnesses and the promotion of health in general. The youth organizations advocate for the development as well as theprovision of health services, which are able to respond positively to the health necessities of young people, for example, these organizations have a part in the creation of awareness and ensuring there isenough and adequate providing of adolescent friendly health services for the young adults (Parker and Kindig, 2012). There are basic strategies that were identified in the Ottawa Charter for the general promotion of good health. These are; a.) Advocate: Health is considered a resource for both developmental and social means, therefore the dimensions which often influence these factors are changed compulsory just to promote health. b.) Enable: Equity in health is mandatory to be attained. People become aware so that they can control the factors that often influence their health, thus people are can attain the highest reachable quality of life. c.) Mediate: the health sector alone is not able to achieve health promotion. The success of health promotion depends on the alliances of all the departements known of the government both social and economic including the organizations that are private like the media and industries (Williams, 2016). Upon the publishing of the Ottawa Charter, there were principles of health promotion that were put down by the World Health Organization. These are; a.) Empowerment, this is a means of working that enables people toget more power over the choices and actions which affect their health. b.) Participative, here people participate in an active role when making decisions. c.) Holistic, this means taking into consideration of the separate factors on ones health and the interactions that these dimensions have. d.) Equitable, nurses should ensure to be thefare of outcomes for the service users. e.) Intersectoral, this is working in partnerships with any relevant organizations and agencies. f.) Sustainable, nurses and health care providers should make sure that the products of health promotion processes and activities become sustainable in a long term. g.) Multi-strategy- working on several strategy areas like programs and policies. Health literacy is a concept which brings people from both health and literacy fields together (Ewles and Simnett, 2015). This concept revolves under the notion that literacy and health are important resources for an everyday living. Health education is a combination of all learning experiences one can have that are designed to help people and communities in improving their healthby simply increasing their knowledge on health or influencing their attitudes towards health. Promotion of health, on the other hand, is a process that helps people to get more control over and to change their health positively. Health promotion moves the aim on the behavior of an individual towards a wider range of social as well as environmental initiatives. The concepts of health literacy, health education, and health promotion relate to empowerment and ultimately the role of health professionals. Health professionals need to have the three concepts together so as the goal of good health can be achieved in the long run. Looking at health literacy for instance. Health professionals should be aware that almost half of the American adults find it difficult to understand and use health information, if this is the case then promoting good health is going to be difficult for them. Therefore practices to increase the number of citizens who are health literate should be encouraged as this will definitely help health professionals in performing their work of providing health care to the citizens of America. Health education is also much related to the empowerment and roles of health professionals. Each profession requires some educational background and this is no exception to health professionals. Education when it comes to health is broad and does not just cover the health care providers but also the patients (Nutbeam, 2013). Education ranges from preventive measures, means of treatment and cure and patient-doctor and doctor-patient communication methods. The role of ahealth professional is dependent on health education to promote good health. Promotion of health as it is stated in the Ottawa Charter is also important in achieving the goal of good health. Health professionals have a major role in promoting health. They can participate in public awareness campaigns that aim in promoting good health, create advertisements that advise people on how to take care of themselves and stay healthy. Collaborating with private sectors to promote health is also a role for the health professionals. All this aims towards attaining the highest point of good health. Overall, there are two apparatus towards patient education. The fist is patient education which entails, a systematic, planned, learning, and logical process of patient education. This kind of patient education is applied when the nurse wants to educate their patients on the nature of treatment they are receiving. The second part of patient education focuses on the prevention, wellness, and health of the patients, which aims at educating the patients on how to prevent health problems such as diabetes, cancer, and gum diseases just to mention a few.This sort of consistent education and watch over of the patients is imperative. Maintaining a strategic distance from thecasual treatment of patient training will give the nurse an edge over different suppliers for one imperative reason. By beginning a discussion with the patients about their wellbeing, they will build a trusting and durable association with them. Nevertheless, this is not the main advantage to nurses practice; by setting a side theopportunityto have a one-on-one dialog, they are urging the patients to educate their family and companions concerning their work on, giving informal health promotion. In conclusion, the aim of the OTTAWA charter is to achieve the common goal of Health for All. The charter acts by building a sound and open arrangement with the public. For instance the associations of the adolescent through exercises and projects, which are conveyed to the youth. These incorporate health instruction and in addition health data, which over the long haul emphatically impact the progress of the young people's abilities, for example, self-adequacy, self-regard, correspondence, fundamental abilities, transaction and also aninspiration. The improvement of every one of these aptitudes winds up positively affecting health. By making steady, sheltered, and extremely secure social and physical conditions, the adolescent associations can give the youngsters and the staff with circumstances where they can talk about and investigate matters of wellbeing. In addition, they can figure out how to practice health-upgrading practices subsequently by supporting the training of health and settling on a more advantageous decision on their health. References Ewles L, Simnett I (2015). Promoting Health - a practical guide. BalliereTindall: Edinburgh. Kwan, B., Frankish, J., and Rootman, I. (2010). The Development and Validation of Measures of Health Literacy in Different Populations, Vancouver: Centre for Population Health Promotion Research. Kickbusch, I. (2015). Think health: What makes the difference? Health Promotion International, 12, 265-272. Nutbeam, D. (2014). Health Promotion Glossary, Health Promotion International, 13. 349-364. Nutbeam , D. (2013) Health literacy as a public health goal: a challenge for contemporary health education and communication strategies into the 21st century. Health Promotion International, 15(3):259267. Parker, R., Kindig, D. (2012). Beyond the Institute of Medicine Health Literacy Report: Are the Recommendations Being Taken Seriously? J Gen Intern Med, 21(8): 891892. Rootman, I. (2011). Health Literacy: What should we do about it? Presentation at the University of Victoria, BC. Canada. WHO (2014). Health 21 - Health for all in the 21st Century. WHO Europe: Copenhagen. WHO (2013). Reducing health inequalities - proposals for health promotion and actions. WHO Europe: Copenhagen. Williams, MV. et.al., (2016). Inadequate functional health literacy among patients at two public hospitals (comment) JAMA. 274(21), 1677-1682.

Advertising is the art of convincing people to spend money they don’t have for things they don’t need Essay Example

Advertising is the art of convincing people to spend money they don’t have for things they don’t need Essay Commercial advertising is a phenomenon closely associated with capitalist consumer culture. The ubiquitous ad space that engulfs urban human habitation has no parallels in terms of its reach and influence. Advertising performs a key role in industrial economies and its infiltration into both print and online formats is unlikely to abate. With ad spends always on ascent it is not difficult to understand why advertising businesses expect maximum Return on Investment (ROI) on their ad spends. Advertisers’ intention is to make their products/services appear very attractive to a broad consumer base. Advertising is not inherently sinister, but its practical application as of today makes it ethically dubious. In other words, the concept of marketing commodities in a consumer market had long drawn the criticism of ethicists. The fundamentally weak moral imperative of capitalist culture makes this outcome inevitable. As a result, marketing strategies in industrial societies have attrac ted flak and condemnation from the judicious members of society – the United Kingdom being no exception. Benjamin Disraeli bemoaned more than a century back â€Å"There are three kinds of lies: lies, damn lies, and statistics.† (Edman, 2001, p.417) It would be apt to add advertising to this list, especially since the latter half of the twentieth century. In this view, â€Å"Advertising, like statistics, is recognized commonly as a medium where facts can be interpreted, twisted, and emphasized according to the advertiser’s needs. When business judgment and professional ethics fail to enforce reasonable standards, the courts may have to decide if advertisers have twisted the facts too far.† (Edman, 2001, p.417) There is a basic economic theory of consumer behaviour which says that consumers make rational choices – buying only products and services they want and shunning those that are unnecessary or overpriced. But a brief glance at the shelves of our department stores would reveal how fallacious this theory is. The fact of the matter is, to a large part, consumers are made to act irrationally, to buy products and services they don’t want and can’t afford. The boom in the credit card industry since the 1970s (across all advanced societies) is a testament to how people have accustomed themselves to living on debt. (Scott, 2004, p.187) We will write a custom essay sample on Advertising is the art of convincing people to spend money they don’t have for things they don’t need specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Advertising is the art of convincing people to spend money they don’t have for things they don’t need specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Advertising is the art of convincing people to spend money they don’t have for things they don’t need specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Advertisers claim that their ad campaigns are designed to ‘educate’ the target audience about the advantages and benefits of a particular product. There is also the implicit assumption that the product thus promoted is essential to living a comfortable life. But both of these claims are usually untrue. Far from informing the public, ad campaigns mislead or misinform them. And it stands to reason that basic necessities of life need no promotion. For example, people will continue to buy wheat flour and other staple food items despite total lack of advertisement for the same. In this scenario, the theory that most advertisements are designed to sell products that people don’t need becomes evident. As for the theory that they pay with money they don’t have, one only needs to look at the frequency of economic depression and recession over the last four centuries. At the same time that globalization and free flow of capital took off across the world, the boom in credit card usage happened concurrently. This resulted in a society that runs perennially on debt. The global economic meltdown of 2008 was due to the collapse of sub-prime housing loans that were promoted aggressively in the years leading up to the crisis. (Mujtaba, 2005, p.60) Beyond the twin sins perpetuated by advertising – selling people things they don’t need and making them pay with money they don’t have – there is a more sinister side to the concept. A case in point is the drug Vioxx, which attracted several consumer lawsuits after being pitched for sale by Olympic gold medallist figure-skater Dorothy Hamill. In this case, so many thousands of patients’ lives are endangered due to selective disclosure of all the side-effects and risk factors of the drug. When consumers are misled into believing that the claims made by an advertisement are correct, when in reality they are not, the situation constitutes a ‘harm’ directed toward consumers. People act upon their assumptions and beliefs; and hence a misled consumer â€Å"may be tempted to buy the advertised product. More consumers are likely to buy the advertised product as a result of the ad claim because they believe it to be true†. (Mujtaba, 2005, p.61) An area of concern regarding ethical marketing practices is the presently fashionable marketing technique that tries to attract target consumers in such a manner that they do not even realize they’re dealing with an advertisement. And quite rightly, this has attracted the ire of media watchdogs such as Commercial Alert. As marketing messages get embedded and ingrained into â€Å"new, apparently casual conversation and unbranded commercial websites, new legal and ethical questions about when marketing should be labelled as such are emerging fast† (Marks, 2005, p.31). This recent development poses a risk for gullible internet users, for whom the credibility of a claim made online is difficult to assess. In spite of a few regulatory efforts on part of the governing authorities, the situation remains tense. Recently advocacy group Commercial Alert â€Å"called on 305 book editors not to review what it said was an ad, not a young-adult novel†. (Marks, 2005) This episo de is the most recent of many marketing tactics that has brought forth disclosure questions – especially for global marketing brands such as PG – as it indicates an increasing willingness on part of marketers to try non-traditional and non-ethical tactics (Marks, 2005, p.31). This also makes it clear that the beyond catering to the basic needs of citizens, advertisements attempt to create a longing for fashionable consumption that borders on greed and luxury. Clearly, claiming a product or a service to be essential to life when it is not (sometimes it can even be harmful) is attempting to deceive gullible consumers. Researcher Aaker was the first to formulate the now-common view that advertisements can also mislead the consumer. According to him, deception is said to exist when â€Å"the output of the perceptual process (a) differs from the reality of the situation and (b) affects the buying behaviour to the detriment of the consumer†. (Nagar, 2009, p.106) Many companies interweave social issues with their advertisement campaigns to show they care about issues and causes dear to the general public, from illnesses such as AIDS to the environment to funding educational institutions. No one expects brands to go un-noticed in these campaigns, but too much â€Å"brand bull-horning† has left the public with sentiments of suspicion and disillusionment. They have come to the conclusion that it’s more about selling the product than about working for the cause. This is a blatant violation of public trust. It is also a cheap way of gaining publicity for their products. Such marketing strategies are despicable and need to be curbed by the authorities concerned.

Aesop Fables essays

Aesop Fable's essays Aesop, the fable teller, that is a title we hear often . He presents fables for children with a moral behind it. Still to this day no one really knows his true life story , but we know of his fables. How do we know that they are his fables? maybe we give this person credit for something he has not done. Fables back then were heard in oral tradition, his fables could have been told in many different ways, it will never be certain what is Aesops work and what is not. There are few facts that can be relied on with any degree of certainty, in reference to the birth, life and death of Aesop. But there is a form within fables and there are hidden messages and reasons for the fables. Even if there are fables that are not Aesops, he still gets credit for his pattern of work. Aesop is the creator of fables. There are three common and well known modes for giving instruction. Each of these modes are recognized through there own unique characteristics. The tale is summed up by simply either on imagination or factual evidence. This mode does not need to have any moral identifications within. Parables main job is to maintain a hidden meaning, the words themselves reveal what moral is trying to be shown through each line. To the reader, it may or may not be important to the readers reference. The fable is like no other, it in some ways different and in some ways agree in many cases. Its like a tale , there is a real narrative but short. Its like a parable by having a hidden message but it uses fictional characters more then the use of language. The fable itself follows a political truth, or moral standard. A true fable has its design of writing fall under the fictional characters, as in use of animals. Also by plants , trees , the sky , anything that breaths or fills up the world. Almost as if the reader had someone guiding them ,giving them advice, through every line. The lesson succeeds when the reader itself shows strong feelings...

Postmodern at The Truman Show Essay Example | Topics and Well Written Essays - 2250 words

Postmodern at The Truman Show - Essay Example A tool by which to analyse The Truman Show is irony. What this means essentially is that the levels of meaning intersect only through the audience, because the levels of meaning are all contained in one artistic work but can only be dissected by the audience, who connect with the artist through the work. It is irrelevant which medium the work is in for it to be ironic and in fact the term post-modern essentially means only that it comes in the period after the modern. The audience and the artist have become familiar to such a degree that levels of meaning can be understood by one another without explicit definition or formulation, with shifting definitions and formulations seeming to be more of a conversation. We must use irony so that the conversation can be analysed. Much of the conversation is mediated by Christof, the character who created the Truman Show, who directs from the Lunar Room. Christof may be seen as a form of alter ego for Truman, because whereas Truman believes that he is leading his own life, in reality he is being led by Christof. The Lunar Room is a command post through which all the characters in Truman's world - Seahaven Island - walk on their ironic way from an ever intruding, yet supervening, reality. "It's a life", says Christof, about Truman in the opening sequence in the Lunar Room, although we are not given to understand whether he is referring to himself or to Truman. He speaks with a self-reflexivity, using the collective pronoun "we", but we - as the audience - do not know for sure whether Christof regards himself as the "we", because Christof is an actor in a movie. Perhaps the contextualising of the film means that the real irony lays in the fact that Peter Weir is Christof and Christof is Weir. Such appropriation of identity never really leaves us throughout the movie. Each character in the movie has multiple characteristics. For example, Meryl who plays Truman's wife speaks rapturously: MERYL Well, I mean, there is no--there is no difference between a private life and a public life. My--my life is my life, is The Truman Show. The Truman Show is...a lifestyle. It's a noble life. It is...a truly blessed life. The post-modern characteristic is that Meryl's life is not her life at all, it is not The Truman Show; it is neither public, nor private. This aesthetic denies that it is aesthetic through repetition and irony - note the repetition of "there is no", "my - my", "The Truman Show". What Weir's script and the magnificent acting of Laura Linney - as Hannah Gill, as Meryl Burbank - has achieved is to erase the lines between fantasy and reality; however we need a point of contact with the movie. It becomes essential for us to identify with Truman Burbank. There is a very neutral aesthetic running throughout The Truman Show whose purpose is to draw as many of the audience as possible into the drama. Along with the controlled action, which many audience members will be able to identify with, Truman works in the seemingly ubiquitous corporate world: TRUMAN (to mirror cam) I'm not going to make it. You're going to have to go on without me. No way,

Assignment 5 Essay Example | Topics and Well Written Essays - 500 words

Assignment 5 - Essay Example In almost all cases, the modern teacher must learn a great deal of specialized technology to teach in an inclusive environment. One of the easiest areas to create solutions for students with disabilities is the no-tech solution to an impairment problem. The problem is often one of access. These solutions require a creative approach by the teacher without the intervention of large budgetary concerns or specialized learning. The simplicity of no-tech is that it is available to everyone, everywhere, and to all students (Roblyer, 2006, p.413). The only limits to no-tech solutions are the creativity of the teacher and the extent of the help needed. While no-tech solutions are readily available, they are only appropriate for students with limited impairment in isolated cases. Often times, no-tech solutions and access is not enough to meaningfully engage the student into the instruction. The low-technology solutions offer aids to students who require more than just access to the curriculum. They may have a learning disability that impairs their ability to read. It may be that the student has a visual impairment that requires specialized display equipment. The low-technology solutions may be a calculator, spelling dictionary, or magnification devices for sight. The IntelliKeys keyboard is an example of a low-tech solution that can be programmed to accommodate limited dexterity (Roblyer, 2006, p.412). These solutions are easily integrated into the classroom. Students with limited severity impairments can use low-tech solutions to solve a wide range of problems. As the classroom teacher confronts students with more severe and specialized disabilities, a high-tech solution is often required. High technology computer programs can assist students, but require a high degree of teacher knowledge and intervention. Voice recognition software such as Dragons Talk will require the teacher, or staff member, to attend a class or seminar

Group Dynamics Term Paper Example | Topics and Well Written Essays - 1750 words

Group Dynamics - Term Paper Example But there some who are more hostile and are aggressive about their defense. The best example for this is when Gerry acted superior to coach Boone before he got on the bus for football camp. It is well established that the team member is a subordinate to the coach but Gerry felt the need to protect his comfort zone as the team's star player. Coach Boone, as a reaction to the insult, embarrassed Gerry and reminded him of his place. He could have just given him a simple reminder but instead he asked him "who's your daddy" Of course this was effective, but the main point is that that particular phrase slang among blacks. This was also a reminder for Gerry that he is a subordinate of a black coach. There are multiple reasons for the prejudice against the African American coach and players. One of which would be the norm. This is what the whites were use to. For years, blacks are considered as second class individuals and this cannot be changed overnight. The whites have experienced the life where the blacks would bow down to them and would follow whatever they wanted them to do. To some degree they still think this way and it is irritating them that the black would no longer do as they are told. The next theory is that the blacks have a history of rebellion and violence. They have fought for freedom and by doing so have ignited the assumption of being brute. This too is recent history and is still fresh to the memories of whites. Both the theories for the cause of prejudice stated above have something in common; the memories and experiences of the people. It all hinges in the fact that recent history is very difficult to erase. c. How did the new head coach increase group cohesiveness on the team and reduce the level of conflict between the groups To increase group cohesiveness, the separation should first be dissolved. The new head coach did this by pairing up one black player with one white. They were forced to sit together in the bus and later became room mates in the camp. This was a success in terms of them having to do things together and somehow broke the tension between the racial groups. For some time this was a conducive situation for social interactions; they may be of different races but now they were talking. This was until they found out that they had conflicting interests. The coach found this absurd because they had very similar cultural backgrounds, different but similar. The next step that he did was to force them to make deeper social interactions. Having them talk to each other and discover the similarities that they have. This may seem an effective approach but they just found out that they had less and less commonalities. Finally, one morning to took them out for a run in the woods and showed them the place when the battle of Gettysburg. He told them the story of how many have died for the same battle that they are fighting that time. This was an eye opener for all of them. From then on the team members are more active about establishing good rapport between races. This change is clearly shown in the scene where Gerry and Julius had an argument about their team's tactics. This argument

Market Focus And Growth Strategy Of The Coca Cola Company Business Essay

Market Focus And Growth Strategy Of The Coca Cola Company Business Essay Part 1- Internal/External Fit Introduction Established in 1886, the Coca Cola Company operates in more than 200 countries markets more than 500 brands 3,300 beverage products. The Coca Cola Company explains its operations system this way. We are a global business that operates on a local scale in every community we do business The company believes its strengths lie in their ability to have a global reach at the same time have a local focus. The company has more than 300 bottling partners worldwide. The Coca Cola Company manufacturers sells concentrates, beverage bases syrups to bottling operations; owns the brands; is responsible for consumer brand marketing initiatives. The bottling partners manufacture, package, merchandise distribute the finished branded beverages to their customers vending partners, who then sell the Coca Cola products to consumers. Organizational Strategy Product/Market Focus Coca cola is a company that knows that their main priority is to reach their products to the customers. Coca cola focuses on improving the product itself either by design, taste, ingredients, size, convenience, and many other factors. Coca-Colas target market satisfies a wide variety of cultural consumers around the world. Moreover, their products target people who are health conscious and people who are on a diet. Their products do fit all age groups from the young to the old. There are Coca-Cola products for the athletes who train for a sport, such as Powerade (Coca-Cola Product). Also, this company has focused on people who need coffee in the morning before they go to work. Coca- Cola owns a joint venture with Illycaffe, Italy coffee brand which is primarily for the people who are coffee-lovers. The focus of this market, Coca Cola, is applicable to both male and females. Coca- Cola does engage in product diversification throughout the world. Coke a product is mainly directed to th e young children. Their advertisements are mostly directed to the young. Coke wants to target the young because they know their product will give youths power and energy. Brand extension strategy has played a key role on Coke. Coke introduces new products under their trademark Coca-Cola. Brand extension strategy is quite effective under the Coke trademark. There will be this recognition and realization from consumers, that they will be drinking a Coca Cola product. Brand extension strategy puts a new product into an existing market. Diet Coke is an example of brand extension strategy which became successful. For instance, Diet Coke has been recognized gradually by consumers worldwide, it has low calories and has been sold over 100 countries. It promotes liveliness and energy to consumers similar to Coke. Many consumers who do enjoy coke as a soft drink, there would be a higher probability for a consumer to try a can of diet-coke due to brand awareness. Rationale: Coca Cola Company wants to continue focusing their needs for consumers with regards to delivering innovative food products which includes energy drinks, vitamins, and antioxidant drinks. Furthermore, Coca Cola is focusing on creating a healthy and active lifestyle that is more adaptive to consumer behavior. Coca cola is working with their bottling partners to enhance customer relationships and make their products widely known and distributed everywhere. Growth Strategy/Goals Hard goals In terms of its growth strategy, which is their market position in the beverage industry, Coca Cola Company is concentrating in opening more opportunities in developing markets by leveraging the scale reach of the Coca Cola system to shape capture value. The company intends to accomplish it by sharpening their execution at the point of sale and expanding the brand portfolio. The company has projected that these developing markets are expected to contribute approximately 20 percent of incremental population growth over the next 10 years. Personal expenditure per capita in these markets is expected to increase by 65% over the next decade. Furthermore, Coca Cola company anticipates that developing markets will contribute approximately  ¼ of the incremental unit case volume by 2020. Rationale The coca cola companys long term growth strategy of investing in emerging markets, is related to the Coca Cola Company projections in these markets. The CCC attributes this to a positive correlation between wealth and the increase in consumption of Nonalcoholic ready-to-drink(NARTD) beverages. From now to 2020, more than 1 billion people will join the middle class, and the per capita wealth for individuals will increase by nearly 30 percent. They have the ability to invest in new plants in places like china India. Over the next 3 years Coca Cola company plans to invest $2 billion, 3 new plants are expected to be finished in that time period. The company clearly understands in order for intended strategy to be attained, consumer access and system alignment is key to their growth in these emerging markets. This means placing more coolers throughout these countries, in order to drive on-the-go consumption. Soft goals The Coca Cola company is also encouraging their partners in the value chain, to enhance their soft skills within these developing markets. The company is focused on growing annual consumption of beverage products. The company intends to work with its bottling partners to establish new customer relationships grow existing ones, from street vendors restaurants, to large-scale grocers. Rationale The reason why the CCC emphasizes the development of soft skills, the Coca Cola Company has a vast distribution network to contend with. To remain a leader in the beverage industry, communicating with its partners along the value chain is an important aspect of their continued success in the beverage industry. As I have said, Coca Cola Company has a huge distribution network and it is one of the best distribution network in the world, nobody in the beverage industry can match this tremendous asset. Another reason why the Coca Cola company is successful in its core activities, stems from its mission, vision values. This is the source where the CCC can attribute its success, its long-term strategy to become the most widely available consumed soft drink in the world. Perhaps the following statement which comes from the CCCs mission, vision values strategic outlook can be deemed a poignant assertion. The world is changing all around us, to continue to thrive as a business over the ne xt ten years, beyond, we must look ahead, understand the trends forces that will shape our business in the future move swiftly to prepare for whats to come. We must get ready for tomorrow, today. Mission This is Coca Colas mission statement To refresh the worldà ¢Ã¢â€š ¬Ã‚ ¦To inspire moments of optimism and happinessà ¢Ã¢â€š ¬Ã‚ ¦To create value and make a difference. Coca Cola company mission statement clearly defines the purpose for which and reason why they exist as an organization. The employees must be feel they are a part of an organization that knows where it is heading, in terms of the language it uses with their mission statement. to create value make a difference resonates with belonging to an organization, that wants to create a culture of empowerment and continuous improvement. Vision Coca Cola Companys vision statement is a guide to what the company needs to accomplish so it can achieve sustainable and quality growth. The CCC vision statement is based on what we will call the six Ps (people, portfolio, partners, planet, profit, productivity) People: Be a great place to work, where people are inspired to the best they can be Portfolio: Bring the world a portfolio of quality beverage brands that anticipate satisfy peoples desires needs. Partners: Nurture a winning network of customers suppliers, together we create mutual enduring value. Planet: Be a responsible citizen that makes a difference by helping build support sustainable communities. Profit: Maximize long-term to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean fast-moving organization. Culture of CCC This quote epitomizes their culture: Our Winning Culture: Our winning culture defines the attitudes and behaviours that will be required of us to make our 2020 vision a reality Such is the importance of the Mission Vision of the CCC, I believe it is important to include the culture of this company. Because the culture shapes the attitudes behaviours of the everyone that works for the organization. The Coca Cola Company is identified with having a strong culture The CCC has incorporated the culture with their 2020 Vision, which is a long-term strategy aimed to be a RoadMap for understanding the trends and forces that will shape their business of the future. The CCC says it is a preparation of whats to come designed to seize on opportunities once they have been identified. This roadmap is based on winning together with their bottling partners. Values of The CCC Live Our Values: Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it is up to me Passion: Committed to heart mind Diversity: As inclusive as our brands Quality: What we do, we do well Values as we understand, act as a guide for our individual actions and group behaviour. They are the moral compass in our every day interactions with the internal external environment, customers, associates, public, family, friends, and institutions, Rationale The Coca Cola Companys mission, vision, culture, and values, defines and shapes the companys objectives into measurable expressions of what the organization intends to achieve. They include a mixture of hard and soft goals, the hierarchy or top management at Coca Cola Company understands they have to develop a blueprint that employees and the bottling partners can follow and identify with being successful in their business. One striking example comes from their vision statement one of the six Ps, which states, People: be a great place to work, where people are inspired to the best they can be Another vision statement says Partners: nurture a winning network of customers suppliers, together we create a mutual enduring value The CCCs vision, culture and values create an atmosphere of individual attainment and group accomplishment. Where the essence of individual talent is nurtured and encouraged, and group effort is identified as an important contributor to the goals of the CCC. Core activities The value of change plays an important part in the core activities of the Coca Cola Company because the company relies a lot in its suppliers, the bottles companies and the people selling the product. The suppliers are from people they get there ingredients like sugar, coffee, citrus around the world, the water they use in the process of making the beverage to the people in charge of the packaging.. Then come in role the Coca Cola system which is basically where first the company produces the beverages and then comes in play the bottling partners. They are independent bottling partners in charge manufacture, package and distribute the final product. Finally there is the selling the beverages process where the final products are taken to the warehouse for being distributed to retail outlets. The products are then distributed to the customers that are supermarket, convenience stores, restaurants, etc. And also to the vending machines and coolers that are place in strategic locations to reach all customers. And that way the product finally reach the consumers, around 1.6 billion time a day are the products consume Coca Cola Company depends a lot in other part to take the products to the consumers. They treat them with respect and importance and make them realize the importance of their work to the coca cola system. They have been using this system for years and so far had work perfectly. They are focus in the need of the consumers, the customers and the franchise partners; they think in terms of globalization, they are always aware of change. They also use an aggressive marketing strategy. Almost everywhere and in the most important events you can see a Coca Cola logo, they have billboards, commercials, products that will be associated with Coca Cola. Rationale The core activities are an important play for the company because if what makes them different from the rest of the company. They depends a lot in the suppliers the bottling companies and the customers. They play in an important role in making the product as the suppliers give them the prime materials. Then there are the bottling companies that are play an equal significant part, they are the package where the product is deliver and if you can see the bottle of the products of the company are immediately associated with the company. For example Coca Cola has a unique bottle design that everyone in the world with associate or recognized. Value Proposition Coca -Cola Company is an organization which provides value for their consumers and customers. Customers are their energy source for this organization. Creating the value starts with their coca cola products. Hence, this can greatly be achieved by greater variety of brands, pricing, packaging, and affordability. In addition, Coca-Cola products do focus on the customer lifestyle in terms of satisfaction. For example, if a person were to be on a diet, well there is diet coke. Hence, Coca Cola does engage in the customer needs in terms of the product. Coca- Cola has over nearly 400 brands (including water, juice, teas, coffees, energy drinks, and especially sodas) and wants to engage consumers to try something refreshing and new. It really comes down to choices for consumer in terms of coca cola products. Coca-cola brands include Fruitopia, Fanta, Sprite, Dasani, Nestea, Powerade, and many more brands. One of Coca-Colas slogans was Open Happiness. This slogan was represented to the consu mers and was meant to letting the consumers enjoy their products. Coca Cola is able to meet todays non-alcoholic beverage needs of consumers. Coca Colas current value proposition is The Coke Side of Life which represents happiness when you open up a can of coke or any other Coca-Cola product. The Coke Side of Life explains that it is an enjoyable, comfortable, and sociable environment when one actually consumes a Coca-Cola product. Rationale: Coca Cola Company continues to work on research/development and focus on making new products. For instance, a can of coke has a secret formula that will be difficult to imitate. Coca Cola products are significant because they make each product unique. Internal Fit/Factors Porter 5 Forces Analysis Threat of Entrants Coca-Cola does have a lot of competitors in the soft drink industry. The threat of entrants is low for the soft drink industry. There are very few entrants who can compete with Coke. In addition, a barrier to entry when entering the soft drink industry would be a high capital investment. If you dont have that high capital investment it would be hard to enter the industry. Coke nearly earns 48% of the soft drink industry and there are no competitors that are nowhere near coca colas distribution. Coca-Cola has over 500 brands of products which are potentially substitutes. To get the point, the buyer can switch from one product to another at no cost under the Coca Cola brand. Nowadays, consumers are really being health-conscious about their health. So they may not be interested in soft drinks but look at tea, juices, milk and even water. Certainly, Coke does have these products on hand. If Coca Cola decides to increase most of their product by a $0.50 increase, it would be very likely, consumers would buy Pepsi products. Coke can lose its profits margin and can have a major impact on the trademark itself if they increase prices. Price is a huge factor to take into consideration with regards to other entrants. The challenge for this organization today and the future is to focus private companies because they can imitate the products and put cheaper prices. Private companies currently earn 14.4% of the soft drink industry. Having strong barriers prevents from this rising situation to happen. One strong barrier to entrant that prevents from coming would be distribution channels. Coca cola has their products everywhere on their store shelves which make it accessible to consumers while new private companies will have a hard time selling their products to wholesalers, retailers, and distributors. Rationale: Entrants are slowly rising to the carbonated soft drink industry and as organization must find new barriers. Coca-Cola should continue to develop their brand loyalty worldwide and convince consumers to have reliability in their products. Barriers to entry One of the 5 forces that shape the soft drink industry is barriers to entry. The Coca Cola company says on its website it is facing strong competition from well-established global companies and many local participants. For this particular industry, the competitive forces are benign, (favourable). Most of the companies in the soft drink industry are profitable. The Coca Cola companys main competitors are Dr.Pepper, Nestle and Pepsico. These companies definitely have the advantage over there competitors. In porters 5 forces, Porter refers to supply-side economies of scale, where firms such as the CCC and Pepsico can produce at large volumes enjoy lower costs per unit because they can spread fixed costs over more units, employ more efficient technology, or command better terms from suppliers. According to Porters article, supply-side scale economies deter entry by forcing the aspiring entrant either to come in the industry on a large scale, which requires dislodging entrenched competito rs. How does a newcomer circumvent the barriers to soft drink industry? Perhaps create new distribution channels of their own. Creating a niche market for their drink in the form of marketing to a certain segment in the soft drink industry. Competitive Rivalry Competitive rivalry is between two main competitors the Coca Cola Company and Pepsico to satisfy the taste of consumers in this industry. Last month Beverage Digest reported that Pepsi-Colas market share fell 0.5 percentage point while Diet Coke slipped just 0.1 percentage point in the U.S. supermarkets, convenience stores and other retail outlets. The two companies have fought over the past decade to win market share from one another as overall sales dropped. This relates to Porters article on the 5 competitive forces that shape strategy. There is an intense rivalry between these two companies. According to porter high rivalry, limits the profitability of the industry. The Coca Cola Company and Pepsico are competing based on brand image. Power of the buyers One of the 5 forces of porter is buyers the power of the, for Coca Cola Company the power of the buyers is high. They play an important role in the Company process because they are part of the distribution process of the company. They play an important role in distributing the system so it can reach the consumers. They are part of the company and the process. They are part of the strategy used by the company. Power of the suppliers Another of the 5 forces of porter is the suppliers. As well they play an important role in the company process so they have a high power. They have a high power because they also play an important part of the process of the soft drinks. If they decided to boycott the company it will caused them serious damages. There will be a cost to switch suppliers because they will have to build a relationship since 0 and might lost incomes for doing that. External Fit(Diamond E. Model) Management Preferences The senior management team wants to increase the efficiency and effectiveness in the production and bottling sector. With regards to economies of scale, Coke continues to increase production at a low cost. As production of Coca Cola products increase, the cost of producing each unit falls. Moreover, the senior management continues to think about new products (in addition to their 500 products), develop beverages, make new programs and promotions, and meet the needs of customers. The senior management continues to strive for sustainability in their organization. Coca cola recently launched their plant bottle packaging, which basically means they have created their PET bottles from plant based materials. Hence, makes their product 100% recyclable. Muhtar Kent, chief operating officer continues his obligation with sustainability. In 10 years, he plans to reduce coca colas emission by a half. To continue improving performance, Coca-Cola continues to update their technology with regards to quality control. As well continue using better material for their products. In addition, this organization is starting to develop their products in rural areas of the world. The senior management team wants to let consumers know that they are the most trusted carbonated soft drink company and strive to achieve leadership in corporate sustainability. Rationale: The main preferences for Muhtar Kent, CEO, wants to develop and raise their brands, enhance revenue growth and increase productivity within their products. Resources The resources on the Coca Cola Company according to the Diamond E. Model are first the all the resources that the company have to keep on growing and innovating. From the shareholders to the investors, etc. The company has used many of these resources to create healthy products or bio friendly products. They are aware that many of their ingredients comes from the environment and the nature so they are trying to created a friendly environment where the environment is being look after. They have different programs that are meant to help the environments to maintain the natural resources of the land. This is very important because if one of the products they use is gone they wont be able to produce the product anymore. Organization What is the structure, leadership and unique features of the Coca Cola Company in relation to Fry/Killing Diamond E Model. It is what is referred to as the Coca Cola system, which comprises 300 bottling partners worldwide. The coca cola system operates through multiple local channels, the company manufactures and sells its concentrate, beverage bases and syrups to bottling operations, owns the brands and responsible for consumer brand marketing initiatives. The bottling partners manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who then sell the products to consumers. It is no wonder the coca cola company has one of the best distribution systems in the world and the ability to penetrate in markets where no company can duplicate is attribute to the structure and leadership at the Coca Cola company. The other unique aspect is the relationship it has with its bottling partners, who in turn works closely with customers, like g rocery stores, restaurants, street vendors, convenience stores, movie theatres, and amusement parks to execute localized strategies developed in partnership with the company. Part2 The strategic job we chose for our organization was Brand manager and the requisite job we chose was a Truck Driver/Vending Machine Supplier. Requisite Job at Coca Cola: Truck Driver/Vending Machine Supplier The requisite job for the Coca Cola company we agreed to use was the truck driver/vending machine supplier. This type of worker requires high school education, has to be licensed to drive a truck, may involve some lifting and moving heavy case of soft drinks. It would be an asset to be in good physical condition. But it is not a requirement. The job incumbent must be personable, because you are dealing with customers and consumers of the company on a daily basis. It would be ideal to hire from within the company a group of truck driver/vending machine suppliers, but due to the supply of this type of worker. We will hire from outside the company. It is easy to hire from a pool of truck driver/vending machine stockers. Duties -Responsible for delivering product and filling vending machines at all points of availability. -Collects and is accountable for money -Check accuracy and stability of the load -Restock machine to proper level, maintaining accuracy in stock levels -Invoice and collection of monies -Securing company assets -Ensure the machines are clean and in good working order -Ensure compliance with regulatory and company policies and procedures -Settle all accounts daily -Ensure product codes and Health codes are adhere to -Report damage to machines -Load supplies in a vehicle, such as a truck -Establish and maintain good customer relations with business owners and operators Knowledge/Skills/Attributes/other attributes of a Truck Driver/Vending Machine Supplier Knowledge -knowledge of the English language -Able to provide customer service and interpersonal relationships on one on one basis. -able to provide and identify customer service needs in a group dynamic situation. -being able to evaluate quickly customer service needs and know how to meet those needs -knowledge of simple mathematics and statistics -knowledgeable of relevant equipment and company safety policies and procedures. -able to understand and read provincial regulations, regarding the safe operation of a vehicle Skills -active listening -speaking -Critical thinking -Coordination -Service orientation -Judgement and Decision-making -Writing Abilities -Oral comprehension -Good Vision -Ability for good oral expression -Speech clarity -Written Comprehension -Control Precision -Depth Perception Other Attributes -Ability to perform and work directly with the Public -Able to deal with external customers -Able to have Face-to-Face discussions -Able to work with a group or team -Is able to work outdoors, exposure to all types of weather -Able to handle the daily contact with the same people in a professional and polite manner Labour Market for a Coca Cola Truck Driver/Vending Machine Supplier Based on the duties and KSAOs of this type of work at the Coca Cola company. We are not just looking to hire any driver. They need to have the experience in dealing with customers and the public. They must be committed to working for the company, because we are going to be testing the potential hirees. The testing will be based on questions about our companys occupational health procedures and equipment operation. The potential hirees will be tested on English language proficiency and Mathematics problem-solving etc They will also be quizzed on customer service skills. What type of interpersonal skills do they possess? This type of job consists of daily contact with customers and business owners. We will give provide further training for those drivers/vending suppliers at the companys expense. Based on these requirements for the job, we will need to find certain individuals that possess a high school diploma, with a clean driving record. The company is confident that we will find the se talented people to come and work for the Coca Cola company. The CCC will provide the additional training to enhance skills such English, written and oral comprehension. The training will also involve a simulation of driving a Coca cola delivery truck. How to handle tight corners for example, or driving on the highway, avoiding dangerous maneuvers, while changing lanes. We at Coca Cola believe we can, attract and retain this type of driver. They will go through Coca Cola University, and once they complete their goals with a certificate. They will have the ability to work anywhere in Canada and the U.S. The company believes by showing that commitment and belief to our people in this case, our truck driver/vending suppliers, we have created a our own market. Benefits The benefits are: -Training: at the Coca cola university for only selected hirees. -Health, Dental, Vision Plan -an employee who requires work-life balance, can ask for it. This might involve parental leave or personal leave program. It is our belief at our company that we have invested time and training for our employees, in order to retain and attract future employees this is one benefit at the coca cola company will a mainstay. We also have wellness programs, so our employees have the option of going into a fitness program at the no cost to them. We have financial planning benefits that our Truck driver/vending suppliers can take advantage of, so they can plan for the a secure future for their families. Compensation We would start the new hirees at $13 hourly rate,work, after one year to $15/hr- enventually topping at $30/hr. The performance pay would be based on individual performance. We are designing the merit bonuses into the compensation package. One form of a bonus incentive could be showing up for work consistently. Or we could gear it to production like serving a number of vending machines or a certain number of clients. The other options are, since this type of work involves excellent customer service skills, we could start to give bonuses to employees who score high on customer service. Another type of bonus, could be about minimizing errors by truck delivery personnel on the most efficient routes for delivering products of Coca cola. We would also encourage the participation of employees on what type of bonuses they like to attain. Research has shown that employees who work to challenging but attainable goals, especially when they had a role in formulating these goals-outperform those without specific work goals Recruitment It is our belief that the best form of recruiting for future truck delivery drivers is externally. Although we will encourage the input of our present employees about their ideas on who would be an ideal candidate, people they know. We trust our employees input, this method of HR forecasting may not be sophisticated but it assures the involvement of our employees for this type of work. It also ensures the employees, that the company has invested this much training and time for their personal development, they become part of decision-making. External recruit reduces our HR costs somewhat, but the investment we make in the training we provide is offset by performance bonuses and compensation packages. The company becomes profitable because of our incentives and the commitment by our truck driver/vending suppliers. PAQ Based on the type of work is involved in becoming a Truck driver/vending specialist, we believe the PAQ method for analyzing specific techniques of this job will be sufficient. It is a structured job analysis checklist of items or job elements used to rate a job. The PAQ method will complement the expected performance standards set in areas, such